Snitch acquires Berrylush to enter women's fashion segment

•Snitch, a D2C fashion brand, acquired Berrylush, a women's fashion label, to enter the women's apparel segment.

•Berrylush will continue to operate under its existing brand, leveraging Snitch's capabilities in product development, marketing, and more.

•Snitch will work with Berrylush co-founder Anusha Chandrashekar and the team to accelerate product innovation and expand omnichannel presence.

•The acquisition is Snitch's first major expansion beyond the menswear category, following a $40 million Series B funding round.